Category: Community

  • How I Crossed the Bridge of Self-Doubt and Insecurity as a Designer (And How You Can Too)

    Hey you,

    I see you. I see the late nights spent overthinking your designs, the hesitation before sharing your ideas, and the voice in your head whispering, “Am I good enough?” I’ve been there. I’ve sat in that exact same spot, staring at my screen, wondering if I even belonged in this field.

    But here’s the thing: I made it through. And if I can do it, so can you. Let me share my story and the lessons I learned along the way. Maybe it’ll help you find your own path across that bridge of self-doubt and insecurity.

    1. I Realized I Wasn’t Alone

    When I first started, I felt like everyone around me had it all figured out. They spoke confidently in meetings, presented their work with ease, and seemed to know exactly what they were doing. Meanwhile, I was second-guessing every decision I made.

    But then I had a conversation with a senior designer I admired. I confessed how lost I felt, and to my surprise, they said, “I still feel that way sometimes.” That was a turning point for me. I realized that self-doubt isn’t a sign of weakness—it’s a sign that you care. And caring is the first step to becoming great at what you do.

    2. I Started Small

    I used to think I had to create masterpieces right out of the gate. Spoiler: I didn’t. And neither do you. What helped me was starting small. I focused on one task at a time—whether it was perfecting a button design or improving the hierarchy of a landing page.

    Each small win gave me a little more confidence. Over time, those small wins added up, and I began to trust myself more.

    3. I Learned to Separate Feedback from My Self-Worth

    Early on, I took every piece of feedback as a personal attack. If someone didn’t like my design, I felt like they didn’t like me. It took me a while to realize that feedback isn’t about me—it’s about the work.

    I started asking better questions: “What’s not working here?” or “How can this better serve the user?” Shifting my mindset from “I’m not good enough” to “How can I improve this?” made all the difference.

    4. I Found My People

    One of the hardest parts of being a new designer is feeling like you’re on an island. I rarely spoke up because I was afraid of saying the wrong thing. But then I found a community—online forums, design meetups, and even a few coworkers who became my sounding board.

    Having people who understood what I was going through made me feel less alone. They encouraged me to share my ideas, even when I wasn’t sure they were “good enough.” And you know what? More often than not, they were.

    5. I Embraced the Messy Middle

    I used to think that great designers just magically came up with perfect solutions. But the truth is, design is messy. It’s about experimenting, failing, and trying again.

    I learned to embrace the messy middle. Instead of stressing over getting it right the first time, I focused on iterating and improving. Each iteration taught me something new, and slowly, I began to trust my process.

    6. I Stopped Comparing Myself to Others

    This was a big one for me. I’d scroll through Dribbble or Behance and feel like I’d never measure up. But then I realized something: comparison is a thief of joy. Everyone’s journey is different.

    I started focusing on my own growth instead of someone else’s highlight reel. I celebrated my progress, no matter how small, and reminded myself that I was on my own path.

    7. I Found My Voice

    Speaking up was terrifying at first. I’d rehearse what I wanted to say in my head, only to stay silent when the moment came. But I realized that my ideas mattered—even if they weren’t perfect.

    I started small. I’d ask a question in a meeting or share a thought in a Slack channel. The more I did it, the easier it became. And over time, I found my voice.

    8. I Learned to Be Kind to Myself

    This was the hardest lesson of all. I was my own worst critic, constantly beating myself up for not being “better.” But I realized that growth takes time. I started treating myself with the same kindness I’d show a friend.

    When I made a mistake, I reminded myself that it was part of the process. When I felt insecure, I acknowledged it without judgment. Slowly, I began to believe in myself.

    9. I Realized Confidence Is a Journey, Not a Destination

    Even now, I still have moments of self-doubt. But I’ve learned that confidence isn’t about never feeling insecure—it’s about moving forward anyway. It’s about trusting yourself enough to take the next step, even when you’re not sure where it will lead.

    You’re Stronger Than You Think

    If you’re feeling stuck, unsure, or insecure, know this: you’re not alone. Every designer has been where you are. The fact that you’re here, trying to grow, shows how much you care. And that’s the mark of a great designer.

    Take it one step at a time. Celebrate your wins, learn from your mistakes, and keep going. You’ve got this.

    With love and solidarity,
    Someone who’s been in your shoes 💛

    P.S. If you ever need to talk, I’m here. Sometimes, just knowing someone understands can make all the difference.

  • Holistic Design That Drives Business: Key Takeaways from the Target Design Meet

    Holistic Design That Drives Business: Key Takeaways from the Target Design Meet

    As a design leader, sharing insights from significant events like the Target Design Meet can provide valuable knowledge and inspiration to the broader design community. The recent Target Design Meet, themed “Holistic Design that Drives Business,” offered a wealth of information on achieving design excellence through inclusive design, retail marketing, and brand building at scale. Here are the detailed takeaways from this insightful event:

    1. Tarzhay: The Magic of Target

    Speaker: Prashant Chandrashekar, Director of CGI/3D

    Key Insights: Prashant took the audience on a journey through the history of Target, highlighting the brand’s evolution and the immense value it has brought to the world. He emphasized how Target has consistently used innovative design and CGI/3D techniques to create a unique and engaging brand identity. These efforts have not only enhanced the visual appeal of Target but also strengthened its connection with customers.

    Takeaway: Understanding the historical context and the strategic use of design can significantly contribute to building a brand that resonates with people on a deeper level.

    2. Crafting Branding at Target

    Speaker: Swetha Mohare, Creative Director at Brand Design Lab, Target

    Key Insights: Swetha provided an in-depth look at the meticulous branding strategies employed at Target. She discussed how a cohesive brand identity is crafted through careful design choices and consistent messaging. By focusing on the details that matter to customers, Target has managed to create memorable experiences that drive brand loyalty.

    Takeaway: Cohesive branding is crucial for creating lasting customer relationships. Every design element should work together to tell a consistent and compelling brand story.

    3. Panel Discussion: In Pursuit of Design Excellence

    Host: Rakesh Mishra, SVP Marketing and Digital, Target

    Panelists:

    • Dr. Geetha Narayanan, Founder Director, Srishti Institute of Art, Design and Technology
    • Anushka Saini, Founder & Creative Director, Thought Over Design
    • Susan Mathen, Co-founder and Strategy Director, Hue & Why

    Key Insights: The panel discussion explored various dimensions of design excellence, focusing on innovation, sustainability, and cross-disciplinary collaboration. Each panelist shared their unique perspective on what it takes to achieve excellence in design and how thoughtful, innovative approaches can solve complex problems and drive business success.

    Takeaway: Design excellence is a multifaceted goal that requires innovation, sustainability, and collaboration across different disciplines. Engaging with diverse perspectives can lead to richer, more effective design solutions.

    4. Inclusive Design at Target

    Speaker: Sneha Stephen, Creative Leader – Retail Marketing

    Key Insights: Sneha highlighted the importance of inclusive design in creating shopping experiences that are accessible and equitable for all customers. She shared strategies for integrating inclusivity into Target’s retail marketing efforts, ensuring that all customers feel valued and represented.

    Takeaway: Inclusive design is not just a moral imperative but also a business strategy that can lead to broader market appeal and increased customer loyalty. Designing with inclusivity in mind ensures that all users have a positive experience.

    5. Brands at Scale

    Key Insights: This session focused on the challenges and strategies for building and maintaining brand consistency across diverse markets and platforms. It highlighted the importance of scalable design systems in achieving global brand recognition.

    Takeaway: Scaling a brand requires consistent design systems that can be adapted to various markets without losing the core brand identity. This consistency helps in building a recognizable and trusted brand worldwide.

    6. Driving Relevancy for Retail Media

    Key Insights: The discussion centered on how retail media can be leveraged to enhance customer engagement and drive sales. It emphasized the role of data-driven insights in creating relevant and impactful marketing campaigns.

    Takeaway: Utilizing data-driven insights can help in crafting marketing campaigns that are not only relevant but also highly effective in engaging customers and driving business outcomes.

    Networking Opportunity

    The event concluded with a high tea and networking session, providing attendees with the opportunity to connect, share ideas, and foster collaborations.

    Takeaway: Networking is a vital component of professional growth. Engaging with peers and industry leaders can lead to new ideas, partnerships, and opportunities.

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    Conclusion

    The Target Design Meet underscored Target’s commitment to design excellence, innovation, and inclusivity. It showcased how thoughtful design, when aligned with business goals, can drive significant success. As design leaders, it’s essential to incorporate these insights into our practice, continually striving to create designs that are not only functional but also meaningful and inclusive.